Power In Questions

A couple of months ago I, along with #BAM partner @MikeCalderwood had the privilege to breakdown a really cool blog post from a member of the @JeffShore Team, @RyanTaft, called “Ask The Right Questions”.

Ryan inspired this blog, so I want you be sure to check out his work at www.jeffshore.com. So with all of that done, I want you to think for a second about your presentation, about your “attraction” marketing pieces, about your “nurturing” campaigns and finally your conversion or closing questions.

Take a moment to look at them all if you need, and you may want to grab a pen and paper to make some notes.

The power that lives in all these steps of the marketing lifecycle and that repeat as you retarget, up-sell and continue to grow a relationship to gain a referral partner, is the “questions” are you asking and or, causing your target audience to ask themselves, about their business and personal growth that will cause them to take action. Let’s face it, there are a few that will buy on “cool” but the majority are going to buy on value. Due to this fact, you have to cause your target audience to not only see the value but cause them to want to take action that will add that value to their life and or their business.

On the #BAM Blog Breakdown (www.youtube.com/c/bampodcast) we breakdown blogs and give application so that our listeners will be capable of applying the information from our expert bloggers to get REAL results. In Ryan Taft’s piece, he shows us that there is “Power in questions”, but you must know your audience, know your product/service and have the expertise to deliver and or cause that audience to internalize and question themselves so they understand and want the value you bring in the solutions you offer. Only by doing this can you truly obtain the sales and profits your are wanting in your business.

Enjoy this breakdown – be sure to go to the YouTube.com Channel and subscribe.

I am the 10xMind, Bryan Kiser. I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY! Surround yourself with high performers if you are wanting to be a high performer. You can find many by LIKING and SHARING at www.facebook.com/10xMinds From there you can actually book a FREE 30 minute “Get to Know You” call with Bryan.

Surf’s up… I am heading out!

3 Lessons We Can Learn From American Sniper

Love it or hate it for whatever reason you may have, there are 3 very valuable lessons we can learn from the movie American Sniper. No, it is not how to be better at shooting people or better at tactics in battle or war, but it is much more about the attitude and the mindset that Chris Kyle, “American Sniper” displayed.

Serving a Purpose Greater than Yourself – If you know anything about the SEAL Training, you know that they intentionally put these recruits through absolute hell. Sleep deprivation, limited rations, brutal and odd extended climate trainings both in the water and on land… The “washout” rate is incredibly high, however for those that endure they develop a mindset, utilize an internal GOD given drive and actually LIVE to serve their fellow man, teammate and this country. The honor that graduation brings is supernatural and the ones that live this life, live it to serve a purpose greater than themselves, greater than their team/unit and greater than the military.

How do we apply this? Business Coaches everywhere for decades have been teaching and preaching “find your passion”, “follow your heart and live your dream” or “if you love what you do you will never quit”. All are valid points, key ingredients and very useful affirmations.

I am going to submit to you here though that few entrepreneurs or even people, have the ability, given our society, public school ideology and other ancillary influences, to actually be capable of conceiving a “dream” or finding a “passion” large enough much less that they  can allow to consume and drive them to mastery so they serve a purpose greater than themselves.

To take this even one step further, despite the catchy phrases, cool buzz words and fancy weekend courses – most of the “coaches” operating in today’s expert space of personal development do not have this ability for themselves and have not taken the long hard road to study, learn and develop this very powerful mindset for themselves by taking in years of neuroscience, psychology, human performance and high performance studies. Many have not even been a part or played a role on a “team” of any kind that this would have begun that journey. For success, real success… This ABSOLUTELY MATTERS.

“Aim small, miss small” –  

So many people wanting to teach entrepreneurs and business owners how to improve their marketing, their message and their results… It makes me laugh when I talk to folks about this, because it is a simple concept with a HUGE upside – “Aim small, miss small”…. The proof that this concept works for business is all around us when we sit and discuss our “target market”. The big corporate giants have been using it for years and their profits keep going through the roof.

So why is this so hard for entrepreneurs and small business to grasp? “Aim small, miss small” for our application just simply means “know your target audience, right down to the point where your message speaks directly to ONE Person, to solve ONE Problem (that is worth solving for that ONE Person) with ONE Product or service that you or your business does BEST. I mean, have YOU ever seen a Coke-a-Cola commercial that had Diet Coke, Coke Classic and Dasani water being promoted/advertised at the same time? Case in point!

Simple, yet I offer that 95% or more of all small business owners and entrepreneurs don’t get it and struggle due to taking the traditional “shotgun” approach. With many still hiring marketing and advertising “professionals” that all they know is the shotgun approach… Funny isn’t it?

Defining Your Life Worth Fighting For – At first glance you are going to say this is the same as number 1… I am going to suggest that we change the perspective here just a bit, think back to the ending scene of the movie “American Sniper” for a moment. In that scene Chris and Taya shared a powerful banter where she verbalized how proud she was that he had fought so hard to overcome PTSD and was becoming the husband, father and community leader that the country, state and community which he served needed so desperately. His comment back was “You (our family) were worth fighting for…” This is a personal journey. One that we all must want and walk it for ourselves. Being able to “define the life worth fighting for” for yourself is often difficult, but very rewarding.

Now, look at yourself. What are you doing to improve you? What is it in your life that is that “something worth fighting for”? Yea, I know the automatic response is my kids, my wife, my family and friends…. But are you honestly and truly doing anything to improve yourself so that you can transcend to become that person in your definition? Become the “hero” to your family. The “superman” your wife/husband dreamed about marrying as well as your kids dream about you being…. The leader that our world and society are longing for…

My point here is that Chris Kyle, did whatever it took to be the best “him” he could be, for himself as well as those around him. He, like all of us had his mountains to climb, he struggled with his drive and determination to never quit until he won. He was humble, didn’t do it for the recognition. It was something that, I am all but certain, when he set out, probably unsure and uncertain where the journey would take him, but it was that drive and desire to never quit and win – be the best him, something that was instilled by his father that in the end defined him.

What’s defining you?
I am the 10xMind, Bryan Kiser. I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY. Time to go improve my skills…. Surf’s up!

Setup a call with 10xMind, Bryan Kiser by CLICKING HERE

Seriously? Have You Considered This?

In coaching one of the most challenging and empowering things is helping people discover “who” they are or have become on their journey thus far, “where” they currently are according to them in living their dreams and then the most empowering of all these, “what” their desired end result is.

Reread that incredibly long sentence. Maybe…yes read it one more time and then focus on “what their desired end result is”… Hmmmmm… Interesting, huh? How many reading this have even ever thought that there could be an end, much less some type of “end result”… How many put “desired end result” in the category of declaring the outcome of a proposal, product or project? Have you ever thought about how the “end result” of your life affects all of those others?

My #BAM partner and I were breaking down the very powerful and insightful blog by James Arthur Ray called “What Are You Willing to Risk” (http://www.jamesray.com/what-are-you-willing-to-risk/ I embedded the BAM epsisode at the bottom fo the page) where James points out that the “desired end result” is on of the most fundamental questions we must keep asking ourselves as we progress this journey of life. Defining who we are and more importantly who we want to become is all based on what end result that we are shooting for. Funny thing is most have never slowed down long enough to think specifically about this, much less work with someone to help discover and define it. As James quotes in his blog, “As you look back across your life, you don’t have the most regret for the times you said “yes. ”You have the most regret for the times you were unwilling to say “yes.”

You may want to take a moment, reread that and allow it to sink in a bit.

In looking at this, I have to be bold and seriously ask you, “have you ever considered any of this?” If today was your final day, would you know exactly who you were to the people that surround you? Better yet, who are those around you? Will they be at your funeral? Who will they say you were? Would you have become or lived the life of who you wanted to be? Or as in James’ blog the question comes up, “did you even LIVE at all?”….

The desired end result. What is it? What life do you want to live and what are you willing to do to have it?

I submit and challenge you that are reading this that you CAN have the life you want. It isn’t a dream, it CAN be reality. I know this because I have seen it and I am living it. It does come as everything does at a price, but the reward is 10x the happiness, the satisfaction, the stability and the ability to fully live life.

Here are 3 simple steps I took to begin my journey, and the ones I recommend to all of my clients.

1. Hire a Coach
2. Read! (I suggest “Harmonic Wealth” by James Arthur Ray, The Charges Life by Brendon Burchard and EntreLeadership by Dave Ramsey to start off with)
3. This is the hardest of the 3…. Give Yourself Permission to:

• Let Go
• Transform
• Achieve

Honestly, number three is the key. Without that permission, no one can help you and reading will only be information, but you can find information almost anywhere… Gaining knowledge that will help allow you to achieve is found in the books listed above. Comes down to how bad do you want it.

I am Bryan Kiser. I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY! Do yourself the favor of discovering and defining your desired end result. It will make all the difference in the world as to what happens in the “dash” between your birth and your death. Surf’s up… You coming?

Like what you read? Schedule a free 30 minute call with Bryan by CLICKING HERE

Why Video? – Nurturing Videos

This “Why Video” series has been so much fun to not only write, but also in making the video blogs for each piece. As we move on in the series to a somewhat newer concept for many entrepreneurs, “NURTURING VIDEOS”, be sure to go back and review previous blogs for added value by CLICKING HERE.

Nurturing Videos are a fairly new concept to the entrepreneur, one that “Jay the Video Guy” and I assure you won’t take long to take off in a MAJOR way.

People often want to know what the “World’s Greatest Connector” (ME) does and or is. This blog is actually providing me a perfect platform to answer that question. In the “7 Steps of the Marketing Lifecycle (below) you will see the first 3 steps are Attract Interest, Capture Leads and Nurture Prospects. As I strive to live up to and exceed expectations of being the World’s Greatest Connector, I focus daily on being the absolute undeniable MASTER of those first 3 steps. It’s what I am BEST at and what I love doing MOST. One of the ways I work with people on getting connected to the RIGHT people, is by teaching them how to nurture and “RE-TARGET” prospects in a very intentional and strategic way. The utilization of video allows them to bring to life their uniqueness in both the context and messaging of the video. This is EXTREMELY POWERFUL, to be able to connect with your prospect in a very personal and emotional way, making video the highest converting media in use today.

In now having looked at the Marketing Lifecycle Diagram, can you see how mastering the ability to “nurture” is a MUST? Can you see how utilizing video to do so can actually help you 10x your conversion rate, upsells and referrals? Remember, people BUY people, NOT products and services, so when you have the knowledge and ability to nurture a new relationship as well as RE-TARGET a current customer with the very accessible and readily available medium of VIDEO, it creates a whole new world of ability to build and grow RELATIONSHIPS.

Now, you want to know HOW to produce a nurturing video, right? Here ya go!!!

7 Quick and Easy Steps to create a Nurturing Campaign Using Video

1. Know how the lead (prospect) came in, which lead magnet attracted them. Be sure to go beyond just knowing for what product/service but actually build your system to tag them with their specific and distinct personality DNA. IMPOSSIBLE to nurture if you can not keep the connection because you are not speaking directly to their personality!
2. Make sure nurture pieces, whether video, audio or email stick to your CORE MESSAGE
3. Be CONCISE, CONSISTENT AND ORGANIZED – this means your campaign must be VERY strategic and EXTREMELY intentional on leading them to the sale
4. Use your uniqueness and authentic self to deepen the emotional reason for “why they care”
5. Nurture with EXCEPTIONAL VALUE. Educate, entertain and inspire while telling your story and how you and others benefited from your product/service
6. DO NOT OVERLOAD THEM – make the videos short, concise, yet powerful and space them out
7. Be prepared and have the ability to RE-TARGET them and guide them into a different variation of your campaign or to another product entirely.

And YES, product videos are great for this, as long as you keep these 7 steps in mind when producing and using them.

I am Bryan Kiser. I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY! You know it!!! THE WAVES OF THIS NEW MEDIA ARE PERFECT, I am going to go “learn to surf’um!”

To take advantage of Bryan’s “3 KEYS” Whiteboard Session prior to your next video shoot CLICK HERE

Why Video? – Attraction Videos

To recap and build on the last blog posting titled simply “Why Video”, it is time to dive in a bit deeper and understand the difference in some of the more popular video types for entrepreneurs/business. In this piece we will begin with what I think is the most popular type of video, the ATTRACTION VIDEO.

Think of an attraction video in the same manner that you would when you were single and looking for a date. Hair, clothes, mannerisms, style, walk, car, places you went, etc. where all intentional on ATTRACTING someone you wanted to date. There were three ways that you “promoted” yourself to the “target date” market… 1. You met someone and you personally told them all about yourself and promoted how loving, caring, exciting… and on and on… you were. 2. You had your “wingman” or “girl friend” talk you up and promote you to prospective dates…or 3. You did the blind date deal in an attempt to show a person directly that you were worthy of dating and them dating you… Now take those thought and let’s move into the business world and apply it similarly.

In creating an attraction video you use these same types of methodologies with the intent of getting people to be “interested”. Your intentional goal is that the video generates interest in your business and that they will take the time to “give you a try” or at least a serious look. An attraction video is the perfect tool to provide the opportunity to tell people what solution you provide with a specific product or why you created a certain service. This also allows you to make a “personal” connection with them. By utilizing this style of video, you show people that they are not facing this problem alone. You begin to create a community around both the problem and the solution you are providing, all of which is telling a story and showing your “target audience” that you providing this solution through this product means more than the amount of money it costs.

Let me give an example. Say you owned a tire shop and sold tires and products associated with tires. In making your video you might want to think about putting out an attraction video that provides drivers with the ins and outs of changing a tire safely on the side of the road. Your business is to SELL TIRES, but by providing “Intrinsic Value” that will keep them safe, now they see and feel that you truly care about their safety as they go from point A to point B. It is a proven fact that consumers pay up to 300% MORE for products and services with HIGHER intrinsic value or value outside what they really see in product or service.

Here are the 7 Fundamentals to producing a good ATTRACTION VIDEO:

1. Definitive beginning, middle and end
2. Clearly stated call to action – tell them EXACTLY what you want them to do
3. An appeal to the emotional by clearly giving them the “why should I care?”
4. Define your target audience well and TELL THEM WHY THEY ARE YOUR TARGET AUDIENCE in the story
5. Place an attention grabber that defines the “problem worth solving” BOLDLY in the beginning
6. Share your “WHY” for this being your “problem worth solving”
7. Show them YOUR uniqueness.

By following these ste[s you will be able to produce an attraction video that will make people want to reach out, connect with you just so they can learn more and get the same problem solved for them.

I am Bryan Kiser. I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY! Don’t waste your time shooting an “unintentional video”. Utilize these essentials and MAKE ONE THAT COUNTS! Surf’s up… THESE WAVES ARE HOT!!!

To take advantage to Bryan’s “3 KEYS” Whiteboard Session prior to shooting your next video CLICK HERE

Why Video?

I am feeling the need to help MANY, MANY, MANY people! How best to do that, BLOG ABOUT IT….and then shoot a video!

When I get this feeling and need to do MORE of what I do BEST, I have to go back to the 3 P’s that I have been drilling into everyone’s head since December 2014, ONE Person, ONE Problem and ONE Product/Service you do BEST… In writing this blog and helping ALL OF YOU understand WHY YOU NEED VIDEO I must start back at the beginning…ONE Person.

In the current marketplace there is a HUGE misconception that video is somehow supposed to immediately increase your sales. Now before you get stressed about that comment, video does indirectly do so by visually creating a culture and community around your business and around the product/service you do BEST.  Due to the desire and our mission here at Growth Coaching Systems Network to “help people live a better life and run a better business”, I partnered up with “Jay the Video Guy” to write this particular set of blogs and write the subsequential video blogs. Our intent and purpose was to STOP entrepreneurs from WASTING MONEY ON VIDEOS!

Did I say, that?  YEP, SURE DID! STOP WASTING MONEY ON VIDEOS!!!

Here’s why…most people believe that the video and, even more so, the videographer is magic and if they can just get a video, any kind of video, no matter quality, out in the marketplace then the cash register will start a-ringing! NO…WISH THAT TOO…BUT NO!

The reality is, where most videos lack, whether it be a high quality video or one just shot with your phone, is clear MESSAGING. The art of video and filmmaking at it’s core is just storytelling and all good stories have a clear message. For entrepreneurs the best thing about video is that it is the most efficient way to share the vision, mission and purpose of your business (MESSAGE) with testimonials and demonstrations of your products or service, IN TWO MINUTES OR LESS, to hundreds maybe even THOUSANDS OF PEOPLE AT ONCE!

Where the confusion comes in is the entrepreneur spends all this money on this super fancy video and because it’s the camera they feel like they have to get everything out at once, then hope the videographer can edit it into something people will like.

If this was your plan, STOP!

Here are three things you should write down before you sit down with your videographer that will help you stop wasting your money on videos that just don’t work.

1. Core Message-At the end of your video, what message should your audience have received? Whether it’s your outstanding customer service, your background story or how awesome your product is, solidify the message your want to show in your video or videos. Good place to start answer: who, what, why, how and where to buy.
2. WHO is it you SERVE MOST? Your target audience is key because by understanding the trend of what appeals most to YOUR AUDIENCE you can produce your content based on that attraction. For example, selfie, phone-shot videos are popular in the health and fitness community, but this type of video wouldn’t have the same impact on a lawyer’s audience who likely expects a more prestigious message.
3. Tell them what to do next-SIMPLE. How many times have you watched an amazing video about a great product or service you would use and at the end of the video you don’t know what to do next? Give your audience a simple call to action, whether it’s buying a product/service or joining a mailing list.

With this you can communicate clear wants and expectations to your videographer, allowing them to plan more carefully and execute more efficiently.

You now are preparing to shoot a clip or two that has purpose causing you create a very intentional piece that guides your audience to you.

I am Bryan Kiser! I live BOLD, with purpose and GRATITUDE by serving FEARLESSLY! Grab your board, surf’s up!

To connect with Bryan for a “Get To Know You” call or appointment, CLICK HERE

To get on Bryan’s calendar for your “3 KEYS White Board” Session prior to doing YOUR video work, CLICK HERE

Do I Need a CRM? Part 3 – Selecting The RIGHT System

In parts 1 and 2 I took you on a journey as to “Why” you need a “Customer Relationship Management” (CRM) system and then through the “Misunderstanding” of these systems. Now, as promised, I will help you learn how to select one and give my “Top 3 Picks” for CRM’s that I personally like.

To stick with my commonly known “3 KEYS”, let’s look at “3 Essentials” for Choosing YOUR CRM.

1. End Result – Do you know “where you are and where you want to go?” This is a MUST to know FIRST, when looking at adding the benefits of a properly setup Customer Relationship Management System (CRM).  Picking a software that doesn’t provide the necessary functionalities of where you are trying to GROW TO will prove not only frustrating but very costly and time consuming to move your “list” to another system as well as the expense and time to setup a new system.
2. Know Your Process – Have you taken the time to clearly outline or even better mindmap out the process YOU are currently using to: Attract, Capture, Nurture, Convert, Deliver/Satisfy, Upsell and Build Referral Partner Relationships…. I am going to go a bit out on a limb, MOST reading this DO NOT HAVE A SPECIFIC PROCESS so knowing how to fully utilize the automation to “fill in the gaps” will be difficult until YOU do.
3. Do Your Research, Then HIRE a Professional – I hinted about it very loosely in Part 1 and in Part 2 I pretty much flat said it, but now I am VERY strongly recommending it… It even made my “Top 3 Essentials” list! HIRE A COACH – to help with the structure, process and usage of the 7 Steps in the Marketing Lifecycle and HIRE A CRM PROFESSIONAL to set it up and make it work for you….

I am going to throw in a BONUS tidbit here – Take the time to use the resources provided by top influencers like Michael Hyatt and “Evernote Scott” to learn how to use “categories/folders/notebooks” and (and this is EXTREMELY ESSENTIAL) tags. This will be time well spent and money well SAVED, because you will be able to articulate clearly the way you need leads, prospects, clients and retargeted clients tagged for YOUR workflow and sales process to work for YOU.

As I have pointed out and hopefully shown throughout this series on “Do I Need a CRM”, having a Customer Relationship Management system can provide you with a very streamlined and effective process for each of the steps in the marketing lifecycle. However, YOU must take the time to do the work so that it is setup CORRECTLY or it will be just another distraction to you doing the simple thing in your business…. MAKING MONEY!

I am Bryan Kiser. I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY! IF you are looking to implement a Customer Relationship Management system into your business and NEED HELP… CLICK HERE to schedule a “3 Keys” whiteboard session with me where we can map out your business, look at where you are, what is working well and what is not as well as clearly define where you want to go and discover the “benchmarks” you are needing to see so that you can grow and profit. I can do these sessions in person or virtually via Google Hangouts or Skype. Right now…. I gotta go surfing 😉

Bryan’s Top 3 Picks for CRM Systems

 

#3.   InSightly

 

#2.   HubSpot

 

#1.   InfusionSoft

I have listed my top 3 in order of simplicity and cost to functionality and expandability. My BEST recommendation is to get with a Coach that uses a CRM as a part of their business and have them take you through a process to identify which will work best for you not only to start off but will also allow the growth and functionalities you will need to keep up with significant growth over a 3-5 year period.

Do I Need a CRM? Part 2 – Misunderstanding

In Part one of this 3 part series, I told you about some of the advantages of having a properly setup and functional Customer Relationship Management (CRM) System. When understood and properly applied this system and the efficiencies it provides can easily increase productivity, collaboration and shorten sales cycles.

With all of that in mind, there seems to be a HUGE misunderstanding among entrepreneurs about the “HOW” you get this tool to work. So to start, we can take the first step of my “3 KEYS” whiteboard session, “Discovery” – find out where you are and define where you want to go along with some “Research” – to learn what all goes into and you will need when implementing a successful CRM. One thing I will advocate strongly is getting with a Business Coach, preferably one that HAS AND USES A CRM and has a deep understanding of the intricacies of making it work.

So to get out of “misunderstanding” and get into “understanding” here are my 3 suggestions as you go through the discovery process BEFORE getting with your Coach… Trust me, this will help you both!

1. Education- Start with learning how to use the “Folders” and “Tags” in your email inbox and even in either Evernote or OneNote. Michael Hyatt has some great trainings on using tags, it is for Evernote but the concept is solid and can be applied to even your email.

2. Map out YOUR process. There are A LOT of people that can tell you how to organize, setup processes and build your pipeline… HOWEVER, they are NOT you. This is NOT their business. Even though I strongly recommend getting the “education” from experts, YOU MUST be able to map out, mind map (which is best in my opinion) or outline HOW you feel your process and system would need to work. Here is another copy of the Marketing Lifecycle. As you think about HOW YOU do each phase of this in YOUR business WITHOUT the CRM, it will allow you to see how it would flow WITH a CRM… BE SURE TO WRITE IT DOWN!

3. Look at and Familiarize yourself with the differing CRM’s in the Market- You will want to look around at your competition a little here too. Try to find out what they are using and most importantly “WHY” they chose that one. Keep in mind, this doesn’t mean this is the RIGHT system for YOU to get YOU where YOU are trying to go or RESULTS YOU want to get… Also keep in mind during this research, the last 2 steps in the “marketing lifecycle”, there are only a couple of systems that will do “affiliate/referral partner” links, so if this is important to you (which it should be if you want SERIOUS growth and profits) make sure you do your homework! Having a bit of knowledge and understanding is powerful. It will be super helpful when sitting down with your coach to start putting together an implementation process and will give you the ability to ask the RIGHT questions, choose the RIGHT system and once setup and tweeked for efficiency, get you the RIGHT RESULTS!

What I am finding is that the “misunderstanding” is mostly due to lack of knowledge. However, that lack of knowledge is costing entrepreneurs dearly in both TIME and MONEY. A CRM is terrific, but it is ONLY A TOOL and MUST be properly setup to be effective. Just having one won’t do anything for you. Having one without understanding the “HOW YOU NEED IT TO FUNCTION” will cost you… and cost you BIG!

I am Bryan Kiser, I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY! Waves are looking mighty nice… catch ya later!

To schedule time with Bryan CLICK HERE

Do I Need a CRM? Part 1: The WHY

Connections, relationships, customers, clients, friends, acquaintances or whatever else you want to refer to them as…you worked HARD to get them, but surprisingly MOST people don’t do much with them after the chase.

It surprises me that with so many systems and so much information on and about various systems people still continue to ask me, “Bryan, do I need a CRM?” It would surprise you if I told you who these folks were and what their professions are. But no matter your profession, having a Customer Relationship Management system, in my very professional opinion, is an ABSOLUTE MUST! I don’t often target the solopreneur, the home-based business or the multi-level marketer in my blog posts but this one IS FOR ANYONE THAT IS IN BUSINESS AT ANY LEVEL.

So in this Part One of the series, I will give you the WHY. As the series continues, I will also help clear up any misunderstandings about what a CRM does and how to utilize it. As the series closes I will give my opinion on the top 3 that I personally like as well as why I like them.

The WHY- I think to most it will be obvious, as mentioned, you worked HARD to attract all these people into your funnel, certain ones you worked even harder with to convert them to customers and a very few of them you worked with even closer to get them to become referral partners. Reread that last sentence… did you get the downward stair step or inverted pyramid… All, certain ones, a very few… But you need your business to grow and not grow by just staying slightly ahead of inflation either! So how do you increase RELATIONSHIPS so that this is accomplished? YOU USE TECHNOLOGY AND PUT A SYSTEM IN PLACE THAT CONTINUALLY NURTURES ALL YOUR RELATIONSHIPS.

But, Bryan, that’s NOT GOOD ENOUGH for me. I need relationships nurtured and “segmented” as to the product/service of interest as well as specifically to the “lead magnet” that attracted them in the first place. Okay, simple, you can hire 50 people that work 24/7 and use Gmail or Outlook, right? NOT! You will need to research and invest into your MOST POWERFUL BEST FRIEND, the CRM. I am not going to lie and I do not care which one we speak on, you MUST have a certain knowledge and understanding to set it up properly and you must take the time to narrow message and test lead magnets and nurture campaigns for conversion rates. However, once done you have a NURTURING MACHINE THAT LEAVES NO PROSPECT OR CUSTOMER UNATTENDED OR IN THE COLD!

BAM! I am guessing you also would want to have a customer buy a product/service and go directly into a “retargeting” nurture campaign to get the upsell…all very simply and easily done by tags and functions in your CRM.

Is a 20-30% increase in conversion rates (SALES) enough of a WHY for you? How would a 10% increase in upsells look at the end of the year? Or…. what if you took all of the “No I am not ready’s” and placed them into a retargeting campaign and converted an additional 5%…in reality it is possible to get that up to 10-15% but let’s just say 5%. What would that look like at the end of the year? Just for talk, what if, instead of adding 1-2 referral partners, you could add 25-30 or MORE…?

Do you now have the WHY to look into a CRM for your business?

I am Bryan Kiser. I live BOLD, with purpose and GRATITUDE by serving others FEARLESSLY! Don’t fear technology, find someone who knows and USES IT to help you “surf the tides and find the PERFECT WAVE for you… “ Surf is Up…you know where I’ll be!

To setup time for Bryan’s “Coffee, Get to Know You” Session Simply CLICK HERE